Only the right people get drawn in.
A directory listing or a 'divorce lawyer near me' ad brings in whoever is upset this week: a parenting-only matter, someone who settled last year and wants to reopen it, a Legal Aid applicant, the other party's new partner. Your receptionist spends twenty minutes on each one, and your lawyer gives a free half hour to a person who was never going to be a client.
We run our own consumer brand, with its own ads and website, to separated people in your state who still have a house, super or savings to divide. A dozen or so screening questions sort out state, time limits, Legal Aid, lawyer already engaged, and property pool before anyone speaks to a human. The people who do not fit are pointed to public resources, kindly, and never reach you.
Parenting-only, settled and Legal Aid matters never land in your diary.